Marketing Overview

Lisa James Otto Country Properties is committed to providing creative and detailed marketing for your property. As one of the few real estate companies in the area with its own in-house marketing department, we can tailor our approach to reach the greatest number of buyers for your home.

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PHOTOGRAPHY
A photograph can make or break someone’s interest in your property. Our professional photographer will come to your property to capture beautiful images of both the interior and exterior.  With a creative eye and state-of-the-art digital technology, we can make your property look its best to prospective buyers.

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FLOOR PLAN
A professional will come to your home and sketch every detail, space and accent. A digital copy will then be rendered and uploaded onto the web and added to your four-page full color glossy brochure. The floor plan will include measurements of all rooms, outdoor living spaces and any other spaces unique to your property.

WRITTEN COPY
Our agents and marketing staff will compile a detailed description of your property. Care is taken to present your home in the most favorable format – not just listing numbers of bedrooms or baths, but rather by detailing special amenities that make your home unique and inviting.

BROCHURE
A professional brochure of your property will be created that includes excellent photographs, pertinent details, a floor plan and a creatively written description of your property. Lisa James Otto Country Properties is known for a uniquely styled and creative brochure. The final brochure is printed on a glossy cover stock. It is nice for prospective buyers to take home a review of the properties they have seen.

LJO Magazine for Minuteman-10

LJO MAGAZINE OF FINE HOMES
Unique to much of the Real Estate world, Lisa James Otto Country Properties creates and distributes its own full color magazine that details the entire portfolio of properties. Professionally created, this impressive publication is offered in store displays, as well as in boutiques, galleries, cafés, restaurants and inns in Bucks and Hunterdon Counties.  Fabulously informative and engaging to read, this magazine is exceptional.

Click here to view a digital copy of our Winter 2016-17 edition.

ONLINE ADVERTISING
Online advertising is crucial in today’s world of constantly evolving technology. Lisa James Otto Country Properties utilizes many online resources to ensure that your property receives a wide range of coverage. While we are contiually adding new resources, here are just a few that we use to get your property out there:

Country Homes of America | Garden State MLS | Estately | Facebook | HomeFinder | Homes & Land | Homes.com | Land and Farm | Lands of America | Lands of New Jersey | Lands of Pennsylvania | Land Watch | LisaJamesOtto.com | LoopNet | Movoto | New York Times | Realtor.com | Redfin | Trend MLS | Trulia | Wall Street Journal | Yahoo! Homes | Zillow

MAGAZINES & NEWSPAPERS
Lisa James Otto Country Properties advertises in a wide range of print publications to keep a strong public presence and to showcase your property to thousands of readers in targeted areas. Here are some of the print publications where our advertisements can be found:

Bucks County Herald | District Home Magazine | Fashion & Farm Magazine | Gallery Magazine | Hillsborough Beacon | Hopewell Valley News | Horse News | Hunterdon County Democrat | Intelligencer | New York Observer | New York Times Homes | Pennsylvania Equestrian | Princeton Magazine | The Princeton Packet | Princeton Town Topics | Unique Homes | US 1 | The Wall Street Journal | The Warren Reporter

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