Marketing Smirketing on LinkedIn: #marketing #carlsberg #ads #marketingsmirketing #marketingwithasmile (2024)

Ever wonder how Apple made us think $𝟰𝟵𝟵 for an iPad was a steal back in 2010?Ever noticed how a $𝟰𝟵𝟵 price tag suddenly looks like a steal? Welcome to 𝘁𝗵𝗲 𝗮𝗻𝗰𝗵𝗼𝗿𝗶𝗻𝗴 𝗲𝗳𝗳𝗲𝗰𝘁, Apple style!Back in 2010, everyone thought the new iPad would hit wallets at around $𝟵𝟵𝟵, thanks to the rumour mill. But when Steve Jobs said $𝟰𝟵𝟵, it was a mic-drop moment. That '𝗵𝗶𝗴𝗵' price? Now it seemed like a bargain, even though $𝟰𝟵𝟵 wasn’t exactly pocket change.𝗪𝗵𝘆 𝗪𝗲 𝗙𝗮𝗹𝗹 𝗳𝗼𝗿 𝗜𝘁:𝗙𝗶𝗿𝘀𝘁 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗦𝘁𝗶𝗰𝗸: That first, hefty price sets the stage.𝗜𝘁'𝘀 𝗔𝗹𝗹 𝗥𝗲𝗹𝗮𝘁𝗶𝘃𝗲: Anything less feels like hitting the jackpot.Apple’s clever use of high anchors not only made $𝟰𝟵𝟵 feel like a happy surprise but also turned their gadgets into must-haves, not just nice-to-haves.#PricingStrategy #AnchoringEffect #AppleMarketing #iPadLaunch #MarketingPsychology #ConsumerBehavior #SmartPricing #BusinessStrategy #MarketingInsights #InnovationInMarketing

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Got Speed? Nike's SNKRs App is Testing It!Why do Nike's limited-edition kicks disappear faster than free concert tickets? It's the classic 𝘀𝗰𝗮𝗿𝗰𝗶𝘁𝘆 𝗲𝗳𝗳𝗲𝗰𝘁! Nike drops just enough sneakers to make every release feel like the sneaker Super Bowl.𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝘄𝗶𝘀𝘁: It's not enough to be fast; you've got to be lucky too! With Nike's random draw, snagging those sneakers is more like hitting the jackpot than being first in line.And the hype is real—people even program bots to grab these shoes! Nike's really got us all playing the game of sneaker roulette.𝘄𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀:𝗨𝗿𝗴𝗲𝗻𝗰𝘆: Limited-time offers create a sense of urgency.𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆: Limited editions make products feel exclusive.𝗩𝗮𝗹𝘂𝗲 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻: If it’s scarce, it must be valuable, right?𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆:You can use the feeling of scarcity in your campaigns to enhance perceived value and urgency. Just remember, balance is key—too much pressure can backfire.#NikeSNKRs #ScarcityMagic #MarketingTricks #MarketingTips #ScarcityEffect #FOMOMarketing #BrandStrategy #Nike #Sneakers

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Raid’s latest ad features Spiderman’s glove—bug-fighting just got super!Why It’s a Hit:1. Spot-On Symbol: That iconic red glove catches every eye.2. Witty Twist: Raid’s so strong, even superheroes take notice!3. Lasting Impression: Kills bugs. Superhero style!Have you laughed at Raid’s superhero tactic? Share your thoughts! #FunAds #SpidermanEffect #CreativeMarketing

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Have you ever squished a co*ke can and felt oddly satisfied? The Coca-Cola Company's new 'Recycle Me' campaign, whipped up by the creative geniuses at Ogilvy New York, turns that squish into an art form! They've transformed the iconic logo by crushing it—literally—on posters inspired by how we all uniquely smash our cans.This global rollout promises that no two posters are identical, just like our can-crushing styles. So next time you guzzle down a co*ke, remember: your can crush could be poster-worthy! ♻️What do you think of turning trash into a recycling trendsetter? Smash that comment button with your thoughts! #RecycleMe #CocaColaInnovation #MarketingSmirketing"

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📌 Ogilvy said it best:“Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.”Red Bull is the perfect example.Here’s the fascinating breakdown:Red Bull has the highest energy drink market share (~35%), but they don’t even view themselves as an energy drink company.So, how do they do it?There are many ways, but four stand out.1. Brand: “Red Bull gives you wings.”What does it imply?A life of adventure, fun, and excitement.*** Notice how there’s nothing to do with energy drinks. ***2. Stunts: "RB pulls off viral marketing stunts all the time."→ 10-story Motorcycle Jump→ Snowboarding down an active volcanoPick the record to break, document everything, and release content → profit3. Social→ Instagram: 21.8M followers→ Tik: 12.4M followers→ YT: 14.3M subs→ X: 2M followersEach bio has some version of “gives you wings.”4. Unique ownership stakesRed Bull famously owns two Formula 1 teams, five soccer clubs, and a hockey team.By itself, the top RB F1 team is estimated to be worth $640 million.And generates billions of impressions for the brand each year.#Redbull #Marketing #Redbullgivesyouwings #F1 #RB1

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Laughing so hard at these marketing stunts, I might just 'borrow' an idea or two! I can't help but chuckle at the creativity on display.It's so brilliant, it's almost criminal.#MarketingGenius #WhyDidntIThinkOfThat #CreativeMarketing #GeniusIdeas #StayTuned #MarketingLaughs #CreativeGenius #WatchThisSpace #MarketingHumor #InnovativeMarketing #ContentCreativity #ViralMarketing #MarketingStrategy

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Gravity can't keep you grounded—aim high, dunk your dreams!Flashback to '93 when Nike showed us that Michael Jordan doesn't just jump, he practically flies—take that, gravity!Credits: Nike#RiseAbove #NikeInspiration #DefyLimits #NikeDrive #BreakTheRules #NikeMotivation #DefyLimits #Marketing

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Loctite's got a new repair challenge!Loctite isn't just sticking things together; they're aiming to mend the Royal Family. Now that's ambitious marketing!Credits: Loctite #LoctiteHumor #RoyalFix #CreativeCampaign #GlueingRoyals #MarketingMagic #AdCreativity #HumorHeals #CreativeAd #MarketingGenius #Marketing

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𝗙𝗿𝗼𝗺 𝘁𝗵𝗲 𝗵𝗲𝗮𝗿𝘁 𝗼𝗳 𝗜𝗻𝗱𝗶𝗮 𝘁𝗼 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱. #MakeFarmingCoolAgainDiscover the inspiring journey of Satyajit Hange and Ajinkya Hange, the spirited duo behind Two Brothers Organic Farms®, in their latest brand film. A decade ago, they swapped their corporate careers for the fields, driven by a mission to revitalize farming.Their dedication has not only uplifted farmer communities but also spread the ethos of clean eating, touching lives in over 60 countries and building a community of over 400,000 people.Their story is not just about farming; it's about pioneering change, embodying the spirit that true passion can indeed transform visions into reality.Experience their journey: https://lnkd.in/ddw8nm9a

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